More than ever, fashion is inspired by the world of sports. Cycling shorts, hoodies and sneakers are taking over the catwalk. Designers are drawn to technical materials such as neoprene, spandex and tulle. Fashion houses engage in lucrative collaborations with athletes and sports brands. High time for an exhibition that explores the exciting relationship between fashion and sports! Has activewear reached its peak or will it become a lasting trend?
Guest curators Elodie Ouédraogo and Olivia Borlée
These two former Olympic athletes are the figureheads of Belgian activewear, making them the ideal guest curators for this exhibition. They also play a role in the campaign image: Ronald Stoops immortalized them on camera, wearing an outfit by their favourite Belgian designer, Glenn Martens of Y/Project. But Elodie and Olivia are not only the faces of the exhibition. They also feature as the voices on your audio guide, showing you around personally and sharing their insights with you. To top it all off, they act as protagonists in Second Skin, A Virtual Trophy, a new digital artwork created by Frederik Heyman, whose previous collaborations include Lady Gaga, Nike and Hypebeast.
The exhibition features an exclusive publication, in both a Dutch and an English version. This is not a classic catalogue but a richly illustrated magazine alternating articles by international researchers and journalists with interviews by designers, musicians and fashion actors. The result is a richly varied image of the wonderful world of activewear.